Maxical
SOCIEDADE INDUSTRIAL E COMERCIAL DE CAL DA MAXIEIRA UNIPESSOAL, LDA
It is a company whose main activity is Production and Trade in Lime.
With headquarters and factory in Maxieira, Parish of Fátima, Municipality of Ourém and District of Santarém, it has a particularity of part of the activity being the Production of Lime in Handcrafted Process, “only active in Portugal”, being a product with unique characteristics and exclusive derived from a process of replacing History, Art, Knowledge and Knowledge, which directly links to very particular markets in the Civil Construction area, namely Restoration, Rehabilitation and Reconstruction of Heritage and Private Works, as well as in applications with past construction techniques that are being used again, as whitewashers, mud, adobe, constructions on Earth, being part of the NATURAL and ECOLOGICAL Construction products, denoting what kind of old buildings are characterized by the environmental quality, public health and needs superior to the buildings with the current modern building materials.
For many years, Cal's activity has been the company's main business, revealing a brand and a product of high importance for its Quality and Distinctive Characteristics, with a prominent feature in the Construction Sector.
Nature offers several types of “limestone” raw materials, with different compositions, through which burning it is possible to obtain CAL, which is later also distinctly called. MAXICAL Produces and Markets the vast majority of CALCITICA CAL or CAL AEREA, being a derivative of Limestone Rocha Rich in Calcium Carbonate, with special absorption in Serra D'Aire and Candeeiros.
Currently, we have available CALs with different characteristics, maintained or with a high degree of quality, allowing their application and use in different ways. The creation of new Partnerships and Commercial Relations with Suppliers, Customers and other market agents, the improvement of product ranges, the availability of products for the most diverse sectors of activity, the monitoring and constant updating for new solutions, from the products bagged “which were and continue to be our main focus” and currently increase and make bulk products available, allied to a whole set of Commercial, Marketing, Monitoring, Support and Proximity tools, today it is a reinforced presence and with greater responsiveness for the various market fronts.
Strategy
The company's new strategy is to achieve and achieve objectives, based on a set of actions aimed at improving the services and products made available to our esteemed Customers, which we consider to be our main support, expanding the product range extending to the different sectors of activity where Cal enters, the improvement of the Working Conditions of our Employees that are a main part of our capacity to respond to the market, Innovation and development in favor of the environment, of the capacity and productive performance, compliance with laws and rules that are binding on the activity in which we operate, Economic and Financial sustainability, Internationalization, Growth.
Vision
It is our Vision that the business world has been a constant and radical evolution, currently cementing partnerships, whether with customers, suppliers or other market agents, allow us to reinforce positioning, monitor and be responsive leads us to define as Mission, moving from Local to Global, not discouraging a whole set of values that have always accompanied us and others that we intend to adopt, Transparency, Dynamism, Quality, Training and Information, among others that characterize and define us.
